Articles from Mobil 1

After the sell-out success of their first collaborative timepiece, the Monoposto Mobil 1 Edition, the Mobil 1™ brand proudly teamed up with Autodromo to introduce their next limited-edition watch: the Group B Mobil 1 Edition. The new release builds on the momentum of the first drop and introduces a new design crafted for motorsport enthusiasts.

In celebration of its 50th anniversary, Mobil 1™, the world’s leading synthetic motor oil brand, is proud to unveil its first ever collaboration with Autodromo, a driving-oriented watch and lifestyle brand. United by their passion for motorsports, the brands have come together to release the Mobil 1 Edition Monoposto, a limited-edition timepiece, paying tribute to their shared commitment of performance and precision.

Today, the Mobil 1 brand, the world's leading synthetic engine oil, announced its expanded collaboration with Forza Motorsport, the best-selling and most-awarded racing video game franchise, in which gamers and race fans around the world will be able to compete against professional motorsports drivers such as racing legend Tony Stewart and recent INDY NXT winner Jamie Chadwick. Beginning July 25, 2024, gamers and motorsports fans will have the unique opportunity to compete against these drivers on Maple Valley, a United States-themed, Mobil 1-branded, in-game track. Additional professional race car drivers will be announced later this year for gamers to compete against in upcoming Legend vs. Leaderboard Rival Events.

The heat is on as racers from around the world converge on America’s Mountain to compete in one of the most epic tracks in racing history at the 2024 Broadmoor Pikes Peak International Hill Climb. As part of its mission to support the love of driving, the Mobil 1 brand is proud to return to the “race to the clouds” and announce that its advanced technology will protect the cars of four drivers competing in the hill climb, including rising female stars Loni Unser and Laura Hayes, along with Mobil 1 race car driver Jeff Zwart and champion racer David Donohue. Through its sponsorship, the Mobil 1 brand continues to celebrate iconic racing and elevate the experience for motorsports enthusiasts.

Porsche Motorsport North America and the Mobil 1 brand proudly unveiled their latest initiative, the Porsche Mobil 1 Female Driver Program North America, to foster the participation and growth of female racecar drivers throughout the Porsche Motorsport Pyramid North America. The newly unveiled program aims to create a supportive environment that showcases and nurtures female talent by equipping them with the necessary resources to excel in the world of motorsports. The Porsche Mobil 1 Female Driver Program North America embodies both Mobil 1 and Porsche’s unwavering commitment to promoting gender diversity in motorsports and paving the way for a more equitable future for all racing enthusiasts.

10 cities, 10 races, 1 global story. Fans around the world are invited to experience Next-Generation Storytelling® through an adrenaline-fueled race experience as Lollipop, the racing franchise of the future, green lights production with Mobil 1 as the official sponsor. Created by entertainment technology studio Feature and written and executive-produced by The Fast and the Furious creator David Ayer, Lollipop combines a traditional episodic series with an interactive strategy game that enables fans to engage with each race and impact the story as it unfolds.

To celebrate the 50th anniversary of Mobil 1™ motor oil, this year the brand will showcase more than 40 iconic, specially-designed liveries and paint schemes on the track throughout the 2024 motorsports season.

Mobil 1™ and TRD USA (Toyota Racing Development) announced today the first-of-its-kind expansion of the iconic brands’ long-standing motorsports relationship, which includes Mobil 1 primary assets across all three of Toyota’s NASCAR Cup Series teams – Joe Gibbs Racing (JGR), 23XI Racing (23XI), and LEGACY MOTOR CLUB (LEGACY M.C.) – along with continued primary placements within multiple other racing series that Toyota competes in including NHRA Mission Foods Drag Racing Series, IMSA WeatherTech SportsCar Championship, ARCA Menards Series, Late Models and more.

Mobil 1™, the world’s leading brand of synthetic motor oil, has announced a long-term agreement with Steer, an automated marketing and communications platform, to improve the auto repair experience for shop owners and customers nationwide. Through this partnership, the Mobil 1 and Steer teams will combine the power of their products, brands and people to improve the overall consumer and workshop experience.

Mobil 1™, the world’s leading synthetic motor oil brand, invites consumers nationwide to step away from their devices and celebrate the love of driving together with the launch of its new brand campaign, “Breaking Free.”

As part of its mission to support the love of driving, through innovative products and incredible racing experiences, Mobil 1™, the world’s leading synthetic motor oil brand, returns to the 101st Running of The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo. Mobil 1 remains the top motor oil brand to compete in the iconic hill climb, with more than 84 wins since its first victory in 1923 with Louis Unser using conventional Mobil oil™ lubricants. This year, Mobil 1 lubricant technology will protect the cars of multiple drivers competing in the hill climb – including Jeff Zwart and Loni Unser, as well as Can Ingram with Road Scholars and Tanner Foust in the Radford Type 62-2. This is all in addition to supporting Lia Block’s tribute run in the iconic “Hoonipigasus,” as she pilots the purpose-built, twin-turbo, 1,400 horsepower Porsche up the mountain on June 25, in honor of her father, a professional rally driver with the Hoonigan Racing Division, the late Ken Block.

Ahead of the 100th running of the 24 Hours of Le Mans, Mobil 1 joined together with Hagerty Media to celebrate this iconic milestone in racing with a first of its kind documentary: Racing with Giants: Porsche at Le Mans. The legendary motorsport and automotive brands collaborated with two-time Primetime Emmy Award and Peabody Award winner Robert Dalrymple and his production company to produce a film that will connect the race cars to the road cars they inspired, showcasing Porsche’s engineering expertise.