Articles from Fluency

Fluency, the Digital Advertising Operating System (OS) for scaling paid media operations across all major channels, announced the close of its $40M Series A, funded by Integrity Growth Partners (IGP). Founded in 2017, Fluency centralizes all major aspects of digital advertising execution and management into a single solution. This enables agencies and brands to automate and leverage AI on paid media across walled gardens and the open web at a scale not achievable through endless hiring, outsourcing or tools. Fluency currently powers nearly $3B in annual media spend and 250,000+ monthly campaigns. The platform is used by leading agencies and brands, including Fortune 500 organizations. These companies run campaigns for over 50,000 local businesses by automating the most time-consuming campaign execution processes.