Bedrock Adopts LocID to Solve IP Signal Instability, Enabling Clearer, More Reliable Audience Insights and Activation
Digital Envoy, the leader in IP intelligence and high-quality, consent-based location data, has today announced its partnership with Bedrock Platform, the next-generation, media buying infrastructure provider built for the AI age. The partnership enables Bedrock Platform customers to benefit from LocID, keeping IP-based identity signals consistent across campaigns for cleaner coordination, dependable reach, and more reliable measurement.
Digital Envoy introduces LocID, a stable ID designed to establish a new industry standard and restore trust in digital advertising.
Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, today announces the launch of LocID, a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising.
