Domo Ranked a Top Vendor in Dresner’s 2025 Wisdom of Crowds Analytical Data Products Report

Businesses can choose to leverage Domo’s end-to-end AI and Data Products Platform, or the composable component that best meets their needs

Domo today announced that it has been ranked a top vendor in the newly released 2025 Wisdom of Crowds Analytical Data Products Report from Dresner Advisory Services. The annual research study, created based on real-world user input, evaluates vendors on the full spectrum of data and analytics capabilities needed to build and operationalize modern data products.

“Modern organizations want more than dashboards; they want data products that move the business. This Dresner ranking validates the work our customers are doing every day on the Domo platform,” said Ben Schein, Chief Analytics Officer at Domo. “We’ve invested heavily in unifying data, AI, and action into the solutions our customers rely on so that every team can deliver measurable impact through the data products they create. Being ranked a top vendor is a signal that the market sees that difference.”

The Dresner report defines analytical data product platforms as, “integrated technology environments that include all needed functionality to support multiple analytical or BI use cases, including data engineering, data and analytic governance, self-service BI, AI, data science and machine learning, embedded BI or analytics, cloud support, and agentic AI.”

The report found that the majority of respondents (52%) preferred using a complete, integrated platform from a single vendor, while 37% favored a more composable, build-your-own approach. Domo supports both paths. Organizations can adopt Domo as a fully unified data and AI stack, or deploy individual components, such as integration, workflow automation, embedded analytics, or AI operationalization, to strengthen specific parts of their architecture. By embracing composability without sacrificing end-to-end capability, Domo adds value immediately and meets customers where they are.

“Analytical data product platforms must deliver depth, breadth, and usability across the full analytics lifecycle,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “Domo performed well in our 2025 study, demonstrating strong capabilities across core analytical areas including AI and agentic AI, governance, and self-service analytics, and we congratulate them on their placement once again this year.”

The report underscores that core analytics capabilities, especially data engineering and governance, continue to be foundational in how organizations build and scale their data products. Self-service BI remains a top priority, with strong reported success and ongoing investment. And as organizations push further into AI, the study highlights rising interest in agentic AI and its potential to drive more adaptive, autonomous analytical workflows.

Vendor scores were calculated across data engineering, governance, self-service BI, embedded analytics, AI/ML, cloud support, and the newly introduced agentic AI category, providing one of the industry’s most holistic views of analytical product readiness. In September, Dresner ranked Domo #1 in its 2025 Agentic AI Report.

This year marks the fifth edition of the Analytical Data Products Report, which has evolved to reflect the market’s shift from siloed analytics tools to integrated platforms capable of supporting data-driven applications, automated workflows, and AI-powered insights at scale.

To access the full report, visit: www.domo.com/learn/report/domo-recognized-as-a-leading-vendor-in-dresners-2025-analytical-data-products-report

About Domo

Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.

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“Domo performed well in our 2025 study, demonstrating strong capabilities across core analytical areas including AI and agentic AI, governance, and self-service analytics.” - Howard Dresner, founder and chief research officer at Dresner Advisory Services